Based in Islamabad,
Pakistan
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INTEGRATED THINKERS

We connect communications, media, events, and influence into one powerful beginning driven by strategy and powered by AI.

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 NARRATIVE ARCHITECTS

Every story worth telling deserves clarity and conviction. We craft yours with purpose, precision, and creativity.

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CREATIVE PRODUCERS

We bring ideas to life through content, experiences, and production that leave a real and lasting impact

Together Where Every Great Story Begins

Ebtada is where your story begins. We bring together strategy, communications, media, events, and production combining human creativity with the power of Artificial Intelligence to deliver smarter, faster, and more impactful results.

We don’t work traditionally. We work intelligently.

01- STRATEGY

We think before we produce. Every campaign, event, and story begins with clear strategy, deep market understanding, and a defined purpose.

02. CREATIVITY

We go beyond the expected creating communications that connect, campaigns that stand out, and experiences that truly resonate with audiences.

03 — EXECUTION

Flawless delivery is non-negotiable. From the first brief to the final curtain, every detail is managed with care and professionalism.

OUR TEAM

A Team that turns ideas into impact

We are communicators, producers, strategists, and storytellers united by a single belief that every business deserves a powerful beginning.

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Usama Arshad

CEO / Managing Director

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MARIA JADOON

Director Media & Public Relations

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IKRAM ULLAH

Director Advertising & Productions

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ALI HYDER

DIRECTOR EVENTS 

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BISMA MUSTAFA

VIDEO HOST/CONTENT CREATOR

farhad kiani

FARHAD KIANI

CREATIVE EDITOR/DESIGNER

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NAYAB 

PHOTOGRAPHER

THE TEAM

A team with over 12 years of experience

We are a team of passionate thinkers, designers, and storytellers dedicated to crafting impactful brand experiences that inspire and engage.

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Usama Arshad

CEO / Managing Director

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MARIA JADOON

DIRECTOR MEDIA & PR

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IKRAM ULLAH

DIRECTOR DIGITAL PRODUCTIONS

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bisma mustafa

content creator/host

farhad kiani

FARHAD KYANI

CREATIVE EDITOR

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NAYAB ALI

PHOTOGRAPHER

Our work isn’t just about creating - it’s about making an impact

Let's work together

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OUR SERVICES

Creative services
with purpose.

From strategic communications and media production to events, digital campaigns, and creative experiences, EBTADA brings ideas to life through storytelling, design, and execution that connect with audiences and leave lasting impact.

Your brand is more than a logo it’s a promise. We build brands from the ground up, defining your identity, voice, positioning, and visual language so every touchpoint tells the same powerful story. Whether you’re starting fresh or repositioning, we lay the foundation that everything else is built on.

Full-spectrum marketing from strategy and advertising to integrated campaigns, media buying, and influencer partnerships. We craft your core message, align it across every channel, and connect you with the right voices — from content creators to national media personalities — so your brand is heard, felt, and remembered.

Visibility is everything in today’s market. We run targeted digital campaigns across social media, search, and display — combining data, creativity, and platform expertise to grow your audience, generate leads, and deliver measurable returns on every rupee spent.

Great content needs great production behind it. We provide end-to-end production services — video, photography, audio, and live broadcast — for campaigns, events, social media, and commercial use. Our production team brings the technical expertise and creative eye to make every frame count.

We create experiences that people talk about long after the lights go down. From corporate conferences and product launches to brand activations, galas, and public events — we manage the full cycle from concept and creative direction to guest experience, logistics, and on-ground execution. Every event we produce is an extension of your brand.

Your website is your most important digital asset. We design and develop clean, fast, and conversion-focused websites that reflect your brand’s identity and work hard for your business  responsive, SEO-ready, and built to grow with you.

Reputation is built over years and lost in moments. We manage yours with care building media relationships, crafting press narratives, handling crisis communications, and positioning your brand as a trusted and credible authority across print, broadcast, and digital media in Pakistan.

From planning and buying to monitoring and reporting  we manage your full media presence. We identify the right platforms, negotiate the best placements, and track performance so your brand stays visible, relevant, and ahead of the conversation at all times.

Where creativity creates impact

Your partners in digital success. Pushing boundaries to redefine what’s possible. We embrace fresh ideas, cutting-edge technology.

Strategy-Led Thinking

Creative Storytelling

Seamless Execution

Built for Impact

Ready to Begin?

Our team is passionate about creating communications that build visibility, trust, and real impact. Every great journey has a beginning, Let's start yours.